The Advisory board has selected market specialists from different industry sectors to exchange ideas and provide the WCLUB with the knowledge, expertise and opportunities in all areas across the board.





Executive Director
Golf East Ltd


Charity and Sustainable Business, Handicap International e.V., Munich


CEO & Founder of Clubface-Book Ltd



Advisory Board

Chairman of the Advisory Board,
Business Partners, Events, World Partnerships

Originally a British PGA Qualified fellow golf professional who has been living and working in Eastern Europe for the last 20 years. Before moving to Hungary he played professional golf, he competed on the European Challenge Tour. He has been the national coach for the Hungarian and Serbian teams. He was awarded a Knighthood from the Republic of Hungary for services to golf for the development of the sport in Hungary. He has been working as a golf consultant for the PGA of Europe as part of the working for golf initiative under the R&A and had projects in Hungary, Serbia and Africa. During the last 12 years has been focusing more on the golf management, operations and golf development. He has been using his experience and knowledge of golf in Central Eastern Europe to advise, consult, manage and develop golf projects and facilities.

European Golf and Travel Media Association

Chairman of the European Golf & Travel Media Association with around 100 journalist members from all over Europe providing them with a network to work. EGTMA also runs around 6 media events a year to various destinations. In the past we’ve been to Turkey, Ireland, Scotland, Spain, China and more. Every event sees a significant return on investment for the region and courses through articles and links in the European golf media.

Executive Director
Golf East Ltd

The Company was founded by the Managing Director Garry Ashfield who has been in the Golf Construction business for over 30 years. Garry Studied Civil Engineering starting in his families construction business dealing with mass Earthworks to Road and Housing Projects. At the age of 24 he entered into Golf Course Construction, and was fortunate to work on some of Europe’s and the Middle East’s finest Golf Courses. From the Emirates in Dubai to Aphrodite Hills, Cyprus and Golf Eichenheim in Austria. Golf East has also been involved in projects in emerging markets to be new golf destinations and has recently be involved in projects in Saudi Arabia.

Charity and Sustainable Business,
Handicap International e.V., Munich

Handicap International (HI) is a non-profit organization for the co-operation of developing countries and emergency aid that is active in around 60 countries. Its aims are to improve the living conditions for people with disabilities in the long term and support those who need special protection. He is also committed to a world without mines and cluster bombs, as well as against bombing attacks on the civilian population. HI is a co-winner of the 1997 Nobel Peace Prize. Handicap International e.V. is the German association of the international organization Humanity & Inclusion. Thomas Schiffelmann has studied Business Administration and has worked in several social organizations. Since 2012 he is at Handicap International, as Head of Marketing. He will support WGBC in the division for Charity and Sustainable Business.

CEO & Founder of Clubface-Book Ltd

Paul McEldon is the Founder and CEO of Clubface-Book Ltd, a series of vertical social networks, primarily in Golf.
Paul has an extensive background in B2B and B2C publishing and subsequently data management.
Paul strongly believes in the concept of Social Networks and inter community communication but advocates for respect of users personal information and data.

Evelyn Gruber
President Golf Travel Consulting

Evelyn has been passionately serving the global golf tourism industry in different capacities for 26 years.
An Austrian native, she founded her first golf travel business in the mid 90’s. By implementing an innovative shop-in-shop concept, Evelyn was able to scale the business into Austria´s largest golf tour operator before selling it in 2008. Since then, her footprint in the golf travel world has become enormous.
The travel aficionado has played and inspected 2000+ golf courses while experiencing 100+ golf destinations in 89 countries first-hand! Together with her Team, she has turned thousands of golf travel dreams into reality for discriminating golfers around the world. Evelyn has also hosted some of the world´s most notable companies and personalities at major golf events and has facilitated business relations through a dedicated focus on golf. In her consultancy role, she has developed and implemented proven strategies to capitalize on the lucrative golf travel niche for a wide range of entities including Ministries of Tourism, PGA TOUR Associations, Destinations, Luxury Hotels and acclaimed Golf Courses to name just a few.
Today, the passionate visionary spearheads 3 American-based corporations and later this year she will launch a golf tourism platform which will revolutionize the $ 30 billion golf travel industry.
Evelyn is an Affiliate, and member of major (Golf) Tourism and Media Associations including IAGTO, ASTA, GWAA, IGTWA and The A Position and serves on multiple Advisory Boards. She is a panelist for Golf Digest International. Her 11 World Golf Awards and a myriad of other accolades testify her accomplishments in the golf travel world. Golf Tourism is in her blood.

Managing Director,

Alexander Joos discovered the unique and special fascination of golf while working as a greenkeeper at the golf resort “Der Öschberghof” in the beautiful area in south of Germany and learned to love the sport with all its facets. Already at a young age, he got to know the different areas of responsibility and fields of activity of the demanding luxury hotel industry, was able to gain far-reaching insights and gain valuable experience in different hotels. His experience as a construction engineer and his involvement in the planning and implementation of extensive projects in golf course construction complement his wealth of experience very much, and this has also enabled him to establish worldwide contacts. Today, he is shareholder and managing director of a globally positioned and operating mechanical engineering company